It's me, Hi!

I'm so glad you found your way to Rashida Jewelry. Pull up a chair, get comfy, and let me tell you a little bit about us and what makes our jewelry so special. Named after my grandmother and my daughter’s middle name, Rashida means someone who forges their own path and stands firm in their convictions, embodying justice. Basically, she fierce. 

I was 12 when I immigrated to Canada from the Middle East, and while Canada has become my home and a place where I've raised my two wonderful kids, I’m still deeply connected to my heritage - not just the food, (though it is killer). This blend of East and West has profoundly shaped Rashida Jewelry, and I take great pride in honouring my roots through our unique designs that celebrate the rich cultural traditions of my birthplace and the life I’ve forged in Toronto. 

All of our jewelry is sourced from jewellers in the Middle East, a region with a rich heritage of crafting gorgeous gold jewelry. In Middle Eastern culture, gold is more than just an accessory, it is a family heirloom passed down through generations and a lifelong investment. Our pieces capture that tradition while offering something fresh and modern.

I believe that jewelry should be a reflection of your journey and a part of your daily life. At Rashida, you’ll find a collection of rings, bracelets, earrings, and necklaces, each crafted using time-honored methods and made from 21 karat solid gold, giving you that perfect balance between investment value and everyday practicality. Our jewelry is long-lasting, tarnish-free, and waterproof so that you can wear your favourite pieces without worry—Scout's honour! 

Thanks for stopping by and getting to know me! I can’t wait to share my journey with you and invite you to explore our pieces. Follow the shop on social media for the latest updates, special offers, and styling tips. 

Welcome to Rashida Jewelry, find your next heirloom, and go collect some memories wearing it.

Lots of love,

Niveen